The focal point of the design is experience. We use pictures that show different scenarios where people with disabilities enjoy daily activities with joy and comfort. The technical details of each aid/bicycle are arranged in a minimalistic pattern for a better user-experience.
We took new product photos againts an industrial background to give a rough and cooler effect on each bikes.
The logo is also based on the pattern of the company`s best-selling product. The original color pallette has been retained.